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Eco-friendly Packaging
- Jul 17, 2018 -

PepsiCo (PEP) unveiled a new biodegradable SunChip's bag in 2010 but had to retreat after customers complained that the packaging was too noisy. Just a year before, Kellogg (K) tested out cereal boxes that used less cardboard. But the redesign didn't take off

"Consumers are creatures of habit," said Allen Adamson, co-founder of growth strategy firm Metaforce and adjunct professor at NYU's Stern business school. "Any change is often difficult for them."

A company must take several things into account when it comes to changing its packaging, like pressure from community groups and cultural and political trade winds.

Starbucks (SBUX)McDonalds (MCD) and Dunkin Donuts(DNKN) have promised to phase out materials like plastics and polystyrene in the wake of a global movement against pollution.